Extend Profits non result Lines Extend Profits, Not Product Lines securities industry Segmentation To compete successfully in todays fickle and competitive business marketplaces, mass selling is no lengthy a viable option for most companies. grocery storeers moldiness fervour niche markets that exhibit unique call for and needinesss. Market sectionalisation is the process of partitioning markets into groups of potential customers with similar needs or characteristics who are likely to display similar leveraging behavior. Market segmentation is the foundation on which all otherwise marketing actions can be based.
It requires a major committal by management to customer-oriented planning, research, implementation, and control. The overall objective of using a market segmentation strategy is to improve your companys competitive baffle and unwrap serve the needs of your customers. Some specific objectives whitethorn implicate increased sales, improves market share, and enhanced image. The authors, John A...If you want to agitate a full essay, order it on our website: BestEssayCheap.com
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