Biography of Peter Paul Rubens Essay Example | Topics and Well Written Essays - 750 words

Biography of Peter Paul Rubens - Essay Example His parents Jan Rubens and Maria Pypelinckx left Antwerp because it was largely Spanish and dominated by the Catholic Church; they were Calvinists. Rubens’ father was nearly killed because of an affair with the princess of Orange, but Maria was able to have her husband released with the acceptance that the family would be exiled to Siegen, Westphalia. It was in Siegen that their last child would be born, who was Peter Paul (Rubens par. 3). Rubens’ education came from the humanists and he was also an art collector in his own right. He was a diplomat as well and was knighted by two kings: Philip IV, the king of Spain and King Charles I, who was at that time the king of England (Rubens par. 2). Rubens studied Latin and classical literature. At the age of 14, Rubens studied art as an apprentice under Tobias Verhaeght and under two artists that lived in the city, Adam van Noort and Otto van Veen (â€Å"Biography† par. 4). One of the ways that Rubens began his art was to copy the art of other artists. He was very interested in woodcuts by â€Å"Hans Holbein the Younger and Marcantonio Raimondis engravings† (Rubens â€Å"Biography† par. 4). Between 1600 and 1608, Rubens traveled to Italy and he studied the paintings of Titian, Veronese, and Tintoretto who would influence his later paintings. He eventually went to Mantua and became part of the court of duke Vincenzo I of Gonzaga. With the duke financing him, he was able to go to Rome and Florence. He studied Greek and Roman Art and began to copy the work of Italian master artists. Eventually Rubens would have several experiences in Italy that would impact his work and he basically fell in love with the language and the people of this area (Rubens â€Å"Biography†). Rubens died May 30, 1640 of gout and left eight children and a wife behind. He was buried in Saint Jacobs church in Antwerp (Rubens â€Å"Biography† par. 20). The â€Å"Wolf and Fox Hunt† was one of a series

PRACTISE PROPOSAL Research Example | Topics and Well Written Essays - 1500 words

PRACTISE - Research Proposal Example 1. To explore the attitudes and perceptions of patients in healthcare settings toward the options and support that they receive want to increase their protein levels; and To establish recommendations for future research along with implications for practice with regards to the training and support that is provided for medical practitioners in healthcare settings (Marshall, 2007). Literature Review Socrates once said. â€Å"There is only one good, knowledge and one evil, ignorance.†This thought should assist us in all what we do, particularly where our health is concerned. Several individuals don’t have any idea of how to maintain good health. When sickness is experienced, Individuals rely on medical practitioners for cure. What they fail to realize is that the cure comes from within. Nature has offered with wonderful immune system, and all we require to do is to take proper care of this internal healing force (Marshall, 2007). Several health stores are stained with the i rony that few of their products are in reality healthy, from herbs of unknown utility and purity of dietary supplements capitalizing on current patterns in hair gain or weight loss. Several supplements are top sellers in the market. But a growing research body indicates that one doesn’t need protein supplementation unless you are an athlete having intense training or gravely ill as a result of starvation or any wasting disease which in this case will call for the need ( Marshall, 2007). The new studies emphasize the fact that the most compassionate thing about protein supplements is a waste of money. You reap little advantage and instead put yourself at risk for bone, kidney and heart disease. Medical researchers have warned against protein supplements for several years for the average individuals. But several sports trainers keep on pushing them on amateur athletes since they don't know any better (Creswell, 2003). Individuals need proteins when exercising, especially when t hey try to build muscles by weightlifting or through other forms of resistance training. The muscle building process involves muscle filament damages and rebuilding them, this calls for more protein (Marshall, 2007). A study published recently, in the journal Nutrition, reviewed more than one thousand adults at fifty ordinary commercial gyms and established that nearly ? of the men were using dietary supplements, largely protein powders, with no direction. None required protein, the researchers concluded (Roberts, Perryman & Rivers, 2009). Correspondingly, a smaller research study by a master's thesis by Martin Frechette from University of Montreal investigated the diets of elite athletes, in part of the Canadian Sport Centre Dietary Research Study. Above 90% of these athletes were using dietary supplements, on recommendation of friend or trainers; only 25% could clarify why they were using it; and of those utilizing protein supplements, above 80% already had enough dietary protein intakes (Roberts, Perryman & Rivers, 2009). Description of design Research Approach My study will

A Case Study At The HSBC

A Case Study At The HSBC Chapter 1 Literature Review 1.1 Overview of Corporate Social Responsibility The notion that business has duties to society is firmly well-established, despite the fact that in the past there has been a revolution in the way people view the relationship between business and society. Numerous researchers suggest that companies which indulge in corporate social responsibility obtain consumers positive product and brand evaluations, brand choice, brand recommendations, good attitude to firm, good image of the firm, purchase intention and even enjoy a premium price. Spurred at least in part by such evidences, more companies than ever before are backing CSR initiatives such as corporate philanthropy, cause-related marketing, minority support programs, and socially responsible employment and manufacturing practices with real financial muscle. Not surprisingly, this trend is also reflected in the pervasive belief among business leaders that CSR is an economic imperative in todays national as well as global marketplace. However despite the increasing importance of CSR, there is little research available about CSRs impact on consumers. According to Yoon (2003), it is not clear when and how CSR activities influence consumer evaluations. Recent researchers have suggested that a CSR activity might backfire on the company if the consumers have become suspicious and infer that the companys true motive for the CSR activity is only to improve its image to sell more products without trying to act for the sake of consumers 1.1.1 Defining Corporate Social Responsibility According to Kotler (1991), Corporate social responsibility is about doing business in a way that maintains or improves both the customers and societys well being; Fombrun and Gordberg (2000)s point of view is that, corporate social Responsibility is something that no sane chairman should be without. On the other hand, Petkus and Woodruff (1992) believe CSR includes both avoiding harm and doing good. Corporate social responsibility is viewed as a companys commitment to minimize or eliminate any harmful effects and maximizing its long run beneficial impact on society. Corporate social responsibility activities include numerous factors; namely meeting customer expectations, demonstrating commitment to environmental responsibility, improved environmental performance, staying ahead of the legislation, and increased employee motivation. Mohr, Webb, and Harris (2001, 47) define CSR as a companys commitment to minimizing or eliminating any harmful effects and maximizing its long-run beneficial impact on society. Though, Angelidis and Ibrahim (1993) define corporate social responsibility as corporate social actions whose purpose is to satisfy social needs, Lerner and Fryxell (1988) suggest that CSR describes the extent to which organizational outcomes are consistent with societal values and expectations. While some view CSR as an obligation, others, namely: Enderle Tavis (1998) define corporate social responsibility as the policy and practice of a corporations social involvement over and beyond its legal obligations for the benefit of the society at large. 1.1.2 Dimensions of Social Responsibility The dimension of social responsibility was propounded by Carroll (1979). It was proposed that organisations have to have 4 pillars that must be fulfilled to be good corporate citizens. They are: Economic Dimension. Economic responsibility is to be profitable for principals, by delivering a good quality product, at a fair price, is due to customers. Legal Dimension. Legal duties entail complying with the law and playing by the rules of the game. Ethical Dimension. Ethical duties overcome the limitations of legal duties. They entail being moral, doing what is right, just, and fair; respecting peoples moral rights; and avoiding harm or social injury as well as preventing harm caused by others (Smith and Quelch, 1993). Philanthropic Dimension. Interest in doing good for society, regardless of its impact on the bottom line is what is called philanthropic CSR that is giving back time and money in the forms of voluntary service, voluntary association and voluntary. 1.2 Evolution of the CSR concept. Even relatively contemporary, a theory of CSR can be divided into four eras based on several conceptual shifts (Lee, 2008). The first dominant theme emerged during 1950s and 1960s concentrating on ethics and social obligation of business. A pivotal study by Bowen (1953) contended that CSR is an obligation of businessmen to act in line with the objectives and values of society. CSR was posited as a complementary and corrective measure for some social failures in the laissez-faire economy. Friedman on the other hand was concerned with the insufficient skills of corporate managers to solve social problems and potential cost from uncertain outcomes that would reduce the maximization of shareholder wealth a true responsibility of business. Such an intellectual stalemate contributed to the shift from the emphasis on macro-social effects of CSR to an organizational-level analysis of CSRs effect on financial performance. CSR in the second period was central around enlightened self-interest in the 1970s. A conceptual breakthrough by Wallich and McGowan (1970) represented reconciliation between the social and economic interests of corporations. The authors argued that CSR supported the long-term interest of shareholders by strengthening the wellbeing of the society, which provided a crucial support structure and customer base for business operations. Most studies in this era focused on the content and implementation process of CSR to avoid conflict with business interests (Ackerman, 1973; Fitch, 1976; Murray, 1976). A major caveat in this conceptual reconciliation was the lack of a specific mechanism to identify a causal link between social responsibility and financial performance (Weick, 1976). In the 1980s, the tie between the economic and social goals of business became tighter in the corporate social performance model. The dominant theme represented the thirdgeneration of CSR. The multi-dimensional model of corporate social performance was proposed in a pivotal study by Carroll (1979). This model suggested the integration of economic and social objectives in a total CSR framework, featuring economic, legal, ethical and discretionary aspects. The model was modified by Wartick and Cochran (1985) to include principles, processes and policies. Wood (1991) further formulated a more pragmatic model incorporating related theories, such as organizational institutionalism and stakeholder management theory. The limitation of the CSP model was the lack of objective and behavioral measurement to be able to compare the social performance of different companies (Wood and Jones, 1995). An aim to generate business return from CSR is most prominent in the latest development of CSR through strategic management. In this perspective, the stakeholder model has become central to the new CSR paradigm (Jones, 1995). Based on the stakeholder theory (Freeman, 1984), Clarkson (1995) ameliorated the measurement problem in CSR through stakeholder identification, separation of stakeholder and social issues, followed by appropriate level of analysis. CSR becomes strategic when integrated into a companys core business competencies by serving as a filter through which strategic decisions are evaluated for their impact on the firms various stakeholders (Werther and Chandler, 2006). Strategic CSR then matches internal core competencies with the external opportunities to complement corporate mission and vision related to social responsibility (Du et al., 2007; Werther and Chandler, 2006). 1.3 CSR and Stakeholders According to Smith (2003), stakeholder theory is based on the principle that companies need to consider the effects of their actions on all constituencies (e.g. shareholders, customers, employees, suppliers, the environment, and the community), even if profitability is reduced. On the contrary, shareholder theory argues that the only responsibility of a company is to (legally) make profits for its shareholders. Mitchell (2001) argues that the shareholder approach increasingly dominates American companies. Furthermore, it is often interpreted as having one basic goal-maximizing stock prices. This, in turn, leads to a short-term perspective because growing proportions of Stockholders buy and sell stocks based on short-term information. Mitchell goes on to argue that companies are obligated to make profits, but there is nothing in the legal system that requires maximization of stock prices or that restricts the time frame to the short term. Nonetheless, a manager who does not produce sufficient earnings for shareholders risks his/her job and puts the company at risk of a takeover (Martin 2002). Martin (2002) further argues that when responsibilities to the community are seen as being likely to come at the shareholders expense, managers usually side with shareholders. He suggests that most socially responsible corporate behaviors are done specifically to enhance shareholder value. These are generally activities undertaken to comply with laws, regulations, or norms. They entail simply meeting the baseline of societys expectations; companies that do not meet basic expectations are likely to lose financially. On the other hand, there are many socially responsible actions taken by companies because managers believe they are the right things to do. Because these actions are outside the norms and may lead to financial losses, they are considered risky. 1.4 Social responsibility, Business Ethics and Corporate Governance. 1.4.1 Social Responsibility and Business Ethics Today, ethics has become more and more important with global business expansion. This is so, because of a raise in ethical and social responsibility concerns. There exists, however, according to Czinkota and Ronkainen (1998), a wide divergence in the level of importance attached to these two issues in different countries. Ethics as defined by Hoffman and Moore (1990) define ethics as what is good and right for people. An individuals perception about whether ethics and social responsibility contribute to organizational effectiveness is likely to be a critical antecedent of whether he/she even perceives an ethical problem in a given situation  [1]  . This is a practical view based on an argument that managers must first recognize that ethics and social responsibility to be imperative to organizational effectiveness before their behaviors will become more ethical and reflect greater social responsibility. Intuitively, ethics and social responsibility should have a positive impact on the success of an organization, because consumers make ethical judgments that are likely to influence their purchases. Consumers recognize organisations that are responsive to ethical and social factors. Consequently, business should care about ethics because adopting the right behaviour helps acquire and preserve good reputation overtime; because ultimately, it pays to do so. 1.4.2 Social Responsibility and Corporate Governance The definition of Corporate Governance differs depending on ones view of the world. Shleifer and Vishny (1997) define Corporate Governance as the ways in which suppliers of finance to corporations assure themselves of getting a return on their investment. Taking a broad perspective on the issues, Gillan and Starks (1998) define Corporate Governance as the system of laws, rules, and factors that control operations at a company. Irrespective of the particular definition used, researchers often view Corporate Governance mechanisms as falling into one of two groups: those internal to firms and those external to firms. Of course, firms are more than just boards, managers, shareholders, and debt holders. Over the years, Corporate Governance has evolved from the traditional profit-centered model to the social responsibility model. These two models illustrate the fundamental conflict that prevails today in Corporate Governance the Profit-Centered Model and the Social Responsibility Model are mutually exclusive. Each focuses on an opposite half of the corporations domain, even though the economic and social aspects of business are closely interrelated. In short, governance is viewed as a zero sum game. Because the economic role of the firm is fundamental to its survival, profit often drives out social considerations. Because knowledge increases when shared, collaborative partnerships between management and stakeholders can be economically productive. Like all partnerships, stakeholder collaboration is a two-way, working relationship that combines the capabilities of partners for their mutual benefit. According to Halal (2000), the wealth-creating role of business arises directly out of integrating stakeholders into a productive whole a corporate community (Figure 1). The corporate community model views the firm as a socioeconomic system in which wealth is created through stakeholder collaboration. This is not done to be socially responsible, but because it is a competitive advantage. Drew et al. (2006) identified five integrated elements that underpin a firms ability to manage risks, engage in effective Corporate Governance, and implement new regulatory changes: Culture, Leadership, Alignment, Systems, and Structure. Each of these elements relate to the others. For example, organizational culture is shaped by leadership practices. Systems support organizational structure and shape its culture. Alignment ensures each element is harmonized with the others so that, for example, explicit cultural norms are reinforced by leadership, and systems reinforce the culture. No one element s tands alone. After engaging in an examination process, board members can map organizational challenges against these elements, identify areas in need of improvement, and plan change management programs. Superior risk management programs and stronger firm governance capabilities result. The elements of CG addressed in Figure 2 could be considered as the core (i.e. management) of Figure 1 (i.e. corporate community model). Combining the models therefore represents the influence of Corporate Governance on CSR or corporate community. Figure 1 The basic cause of todays continuing conflict between profitability and responsibility is that managers do not seem to understand that these two interests can be united. Stakeholder collaboration is now the key to creating economic wealth. In the new perspective, stakeholder collaboration does more than gain resources and political support; it allows joint problem solving to increase the firms store of valuable knowledge. Future research needs to focus on the stakeholder assessment process and its translation into CSR objectives and policies. Therefore, adopting a process-based management systems approach as the foundation for a CSR management system will provide top management with a holistic view of the business that takes into consideration a single system approach to governance. This approach will provide management with internal control, clearly identify responsibility and will embed CSR in their organisation. This approach overcomes much of the criticism surrounding many current CSR systems approaches. Figure 2 The leadership style is also found to play an important role in socially responsible organizations. In this respect, transformational leader seems to be more effective, comparing with manager and transactional leader. Thus corporate governance as a critical element for driving excellence in CSR can be a source of competitive advantage for firms in its own right. 1.5 Consumer Behavior or Socially Responsible Consumer Behavior It has been observed that several personality trait variables affect how a consumer reacts to a companys corporate social responsibility activities. One trait that has been identified is called socially responsible or socially conscious consumer behavior. The socially conscious consumer is a consumer who takes into account the public consequences of his or her private consumption or who attempts to use his or her purchasing power, to bring about social change. According to Webster (1975, 188), the socially conscious consumer is a consumer who takes into account the public consequences of his or her private consumption or one who attempts to use his or her purchasing power to bring about social change. Mohr, Webb, and Harris (2001, 47) define this behavior as a person basing his or her acquisition, usage, and disposition of products on a desire to minimize or eliminate any harmful effects and maximize the long-run beneficial impact on society. Over the years, socially responsible consumer behavior has been seen as a lasting personality trait that engrosses the consumers self-concept. Persons, who are high on this trait, would not hesitate to modify their consumption behaviors in a variety of circumstances in order to struggle toward the ideal of improving society. Much research has been conducted on this trait. Measurement scales have not only been developed but related demographics and attitudes have also been explored. Roberts (1995) used the method of cluster analysis to segregate a group of socially responsible consumers. He estimated them to constitute 32% of the American population. According to him, when one compares this group to most Americans, the latter is more broadminded and environmentally concerned and has higher levels of perceived consumer effectiveness (perceived ability of individual consumers to influence environmental problems). 1.6 The Impact of CSR Activities on Consumer Behavior Consumers need to be aware of the level of CSR of a company so that this factor can have an impact on their purchase. The reason why, building awareness constitutes one of the major purposes behind cause related marketing which is a subset of CSR. Also, consumers are more likely to respond to a companys social responsibility record when they identify with the company  [2]  . Identification is enhanced when consumer perceptions of the companys character are similar to their perceptions of their own character. It is further argued that consumers judge a companys character based more on its CSR than on its business expertise. When consumers personally support the social issues that the company targets (called support for the CSR domain), they are likely to see greater congruence between themselves and the company. In two experiments, CSR was manipulated and its effects on the evaluation of the company were measured. They found that consumer support for the CSR domain significantly moderated the positive effect of CSR on evaluation. Ross, Stutts, and Patterson (199091), who used a non-probability sample, found that 53 percent of the sample, could recall a cause related advertisement for a product, and Webb and Mohr (1998) found that 79 percent of a sample could describe a specific cause-related marketing campaign after the concept was explained to them. Since CSR is a wide and multifaceted concept, knowledge about the social responsibility activities carried out by companies is relatively low. As a result, it is hard for consumers to acquire and store such information. Lack of awareness, therefore becomes the major inhibitor of customer awareness to CSR. Since 1993, according to reported surveys, firms supporting causes are enjoying a more positive image compared to other firms. Furthermore, the Cone Communications Press Release stated that two thirds or more of the sample said that they are likely to switch brands or retailers to those participating in cause related marketing. Demand from socially responsible consumers may increase in line with increasing promotion of a firms socially responsible activities; research by Sen and Bhattacharya (2001) suggests that consumers sensitive to the particular cause supported by a corporation (such as environmentalism) are more likely to react positively towards that corporation. On the other hand, in interviews with a convenience sample of 225 people, Ross, Stutts, and Patterson (1990-91) found that 49 percent stated that a firms support of a cause had been a primary reason for them to purchase a product, and 54 percent said that they are likely to. Also, most consumers do not understand the ethical dimensions of the products that they purchase (Auger et al, 2003, p. 299) but experimental studies have shown that once consumers acknowledge a firms socially responsible initiatives their evaluation of that firm (and its products) increases (Brown and Dacin, 1997). Furthermore, it has been established that certain demographics are increasingly likely to make consumption choices based on social grounds (McWilliams and Siegel, 2001, p 121). A national telephone study by Smith and Alcorn (1991) found that 46% of respondents were likely to switch brands to a company that donates to non-profit organizations and 30% sometimes buy products based on the charitable causes that the manufacturer supports. Porter and Kramer (2002) believe that strategic philanthropy1 at its most sophisticated can be responsible for enhancing the reputation of a company by linking the admirable qualities of the supported cause to its corporate identity. Moreover, it is believed that concentrating charitable donations and funding on a popular cause through a deliberate selection process may have a greater impact than generalized CSR (Porter and Kramer, 2002). Research by McWilliams and Siegel (2001) has found that not all consumers place a high value on the socially responsible actions of a firm; the price of competing goods can affect the demand for goods provided by socially responsible corporations. Studies conducted at Marymount University (1999) reported that 75 percent of consumers would avoid shopping at a store if it was known that their goods were produced under poor social conditions. Furthermore, it was found that the same consumers would be willing to pay $1 more for a $20 item given that the item was produced under good conditions. These studies show that consumers are willing to pay more for goods produced in a socially responsible manner. Indeed, the University of Maryland (2000) found that approximately 75 percent of consumers would pay an additional $5 at least on a $20 item if it was known that the item was not manufactured in a sweatshop. However, It has been suggested that income has a significant impact on demand for products from firms with a good reputation for CSR; low-income shoppers are seen to be more price sensitive than affluent shoppers. This means that affluent consumers are more willing (and able) to pay a higher price for said products (McWilliams and Siegel, 2001). A survey conducted by Creyer and Ross (1997) measured the attitudes of the parents of elementary school children towards ethical and unethical business behaviour. It was found that respondents expected companies to conduct business in an ethical manner and importantly, respondents stated that they would pay higher prices for products from an ethical company. 2.1 An Overview of Corporate Social Responsibility in the Banking Sector The Mauritian banking industry comprises of 18 banks, of which 5 are local banks, 8 are foreign owned subsidiaries, 1 is a joint venture and 4 are branches of foreign banks.  [3]  The banks are certified by the Bank of Mauritius to carry out banking business locally and internationally. Banks provide several traditional banking facilities and card-based payment services such as credit and debit cards, internet banking and phone banking facilities. Other services such as fund management, custodial services, trusteeship, structured lending, structured trade finance; international portfolio management, private client activities, investment banking, treasury and specialised finance are also offered by banks. The banking sector is now increasingly integrating CSR as a management strategy. External social activities are carried out to benefit the wider social community. The banking sector tops the list with a percentage of 1.2 per cent of profits before tax. For example, the Mauritius Commercial Bank (MCB), the leading bank in Mauritius, has promised 1 per cent of its profits before tax ( £460,000) for social projects this year and Barclays Bank (Mauritius) has dedicated Rs 400,000 for the fight against AIDS. While the State Bank of Mauritius launched scholarships to help the brilliant but needy students of the Gandhian Basic School, the Barclays Bank has adopted the fight against diabetes as its flagship cause. Thus it can be seen that corporate social responsibility is very much present in the banking institutions of Mauritius. There is a belief that the growing of businesses and development of stakeholders must go together. Consequently, more and more companies are participating actively in corporate social responsibility. 2.2 A Profile of HSBC Bank Mauritius Limited HSBC Bank (Mauritius) Limited is part of an international banking and financial services organisation with a network of some 9,500 offices in 86 jurisdictions. (MBA Profile of Banks, 2010) The history of the HSBC Group in Mauritius can be mapped out from 1859, when the Chartered Mercantile Bank of India, London and China (the predecessor of the Mercantile Bank Ltd) established a branch in Port-Louis. It started with community investment back then with the financing of one well-known project that was the construction of the Port Louis to Curepipe railway network, in 1864. In 1865, a decision was made to close the branch. The bank was represented by the Blyth Brothers and Co Ltd for the next half century. In 1892, the Chartered Mercantile Bank was renamed as The Mercantile Bank of India Limited and in 1916, it came back to Mauritius through the acquisition of not only the then Bank of Mauritius, which was previously a commercial bank but also its historic building in Place dArmes. Mercantile Bank conducted business from its main office at Place dArmes continuously. In 1959, the Hongkong and Shanghai Banking Corporation Limited purchased the Mercantile Bank and in 1983, the name of the Groups operations in Mauritius was changed from the Mercantile Bank Ltd to The Hongkong and Shanghai Banking Corporation Limited. In 1999, the international brand name HSBC was launched. Finally in 2002, HSBC started on a campaign to distinguish its brand from those of its opponents by describing the unique characteristics that make out HSBC, abridged by the words The worlds local bank. 2.2.1 Mission To be the worlds leading financial services company. We want to be the first choice for our customers and for our employees. If HSBC can be the best place to bank and the best place to work, we will have built a sustainable business that will deliver for the long term for customers, colleagues, shareholders and society at large. 2.3 Corporate Social Responsibility at HSBC Bank Mauritius Limited At the HSBC, there is a culture to manage business in a responsible and sensitive manner. There is a belief to have a duty towards customers, investors and employees to promote an ethical, responsible and sustainable corporate philosophy. The social initiatives undertaken by the HSBC are channeled into different levels, that is: Investing in communities Working together Protecting the environment Sustainable finance 2.3.1 INVESTING IN COMMUNITIES The HSBC aims to make a positive impact in all communities it operates. The community investment at the HSBC is mainly focused on two pillars which are education and environment. The educational support focuses on disadvantaged children such as orphaned children of the SOS Childrens Villages, on environmental and business literacy and environmental education and understanding. The HSBC Eco-Schools Climate Initiative was initiated in affiliation with the Foundation for Environmental Education. The intention of the programme is to encourage action on climate change by improving schools environmental good organization. 2.3.2 WORKING TOGETHER Employees At the HSBC, employees are believed to be their greatest asset. There is a perception to look harder so as to understand things more deeply. Staffs are driven by the belief that they can form a better future. Their priority is to exceed customer expectation. There is neither labeling nor discrimination and customers are rewarded for their commitment. Promoting Development The HSBC aims at promoting development of its employees not only through e-learning courses easily available both at home and at work but also through exchanges and overseas assignments. Committed to employees well-being HSBC employees have access to its gym to promote healthy living. Also available is an internal library with a collection of books on well being, yoga, healthy living and stress relief. The aim of the organization of the Health Week is to create awareness on the prevention of non-communicable diseases and to contribute by donating blood. Customers Customers are treated fairly and with respect. Despite being strict, the lending criteria take into consideration the customers ability to repay the loan. There is adherence to the MBA Code of Banking Practice. To maintain awareness about customer views, customer surveys are carried out. Suppliers Suppliers are required to abide by HSBCs policies and respect rights of employees. In case, after developing a plan to put a worry at rest, suppliers fail to improve, the HSBC stops working with them. 2.3.3 PROTECTING THE ENVIRONMENT The HSBC is very committed to the environment. In 2005, it became the worlds first carbon neutral bank. It is trying to optimize operations through environmental management systems. Water Saving Campaign In 2008, the HSBC teamed up with the Central Water Authority to launch a water saving campaign. It aimed to sensitizing the population about the scarcity of water and finding easy ways of saving water. Activities were organized; internally, through the theme of Be Part of the Solution where staff got the opportunity to visit the Meteorological Station of Vacoas and externally, through billboards, daily radio advertisements and tips in local newspapers and distribution of 12000 educational leaflets. Sustainability of Office Infrastructure and Internet Banking All in one device are being used to save energy. Consequently, there is a cutback in amount of equipment, consumption of electricity, toner cartridges and paper and maintenance cost. Through the use of internet banking, the HSBC is trying to provide its customers with their banking needs while at the same time trying to reduce printing outcomes. 2.3.4 SUSTAINABLE FINANCE Through sustainable finance, the HSBC is trying to incorporate the environmental criterion in its lending policies. Consequently, the organization will be able to assist its clients in building environmentally sustainable busin

Instant Messenger Changed My Life (For the Better!) :: Internet Essays

Instant Messenger Changed My Life (For the Better!) Since I was in Seventh or Eighth grade I have used AOL Instant Messenger as a way to communicate with my friends and family. I would sit â€Å"online† for hours upon hours talking to my friends. You weren’t cool unless you had AIM (AOL Instant Messenger) at your home. Every since the day I started using it I have become â€Å"addicted† to it. For a couple of months when it first came out it was kind of taking over my life. It would be the first thing I did when I got home from school, take a break for dinner then go straight back to chatting online until my mom forced me to go to bed. I never thought of it as a learning experience until I got a little older. When thinking back on how I learned to do things on the computer and/or some things in everyday life they all connect to AIM in a strange way. AIM had forced me to write and talk like I would type. I would use abbreviations and even spell words shorter on paper so they would be faster to write down just like on AIM when you use shorter spellings to type faster. For example the word because, first became shortened to cause then it became â€Å"cuz† since it was only three letters instead of the original seven. I think it was just around the age of sixteen when I could finally drive, that I stopped being so obsessed with AIM. Although when I left home for college, I quickly became once again obsessed. I found that instead of doing my homework I’d try to talk to my friends that didn’t have away messages up. If they did have a message up I’d check it like five times just in case it changed. Even when I have class or go to work I don’t sign off, I just put an away message up explaining to my friends and family where I am and how to get a hold of me. Now my sister who is thirteen is â€Å"a ddicted† to AIM and following in the same footsteps as myself. She would rather spend her entire summer vacation inside on the computer rather than swimming, rollerblading or riding her bike with friends.

Persuasive Bullying Essay

This article is a practical help for you in your persuasive bullying essay writing. In order to write a good persuasive bullying essay, you have to become determine with the fact what the bullying is and how badly it influences the people. The definition of the notion of bullying is as follows: bullying is an open aggression towards a person or towards a group of people by the other person or a group of people. There are so many kinds of bullying, however, we are going to deal with the bullying, which is taking place in the colleges and other higher educational establishments because of this problem is too sharp in this very field nowadays. In order to write a professional persuasive bullying essay you have to write it from the prism of psychology. That is why be ready to investigate and analyze a lot while your persuasive bullying essay writing. A Topic Addressing a Common Occurrence Bullying Essays Need Novel and Fresh Perspectives Have you ever been bullied? Have you ever bullied someone? Sometimes what we think as simple teasing may amount to bullying in the eyes and the minds of someone with a sensitive mind. Therefore, this is a common occurrence which has repercussions which most of us may not foresee. Writing a bullying essay, can contain the feelings you had when either being bullied or bullying someone. On the other hand, it could be about the repercussions as mental trauma undergone by the victims. There are many ways in which to write this essay. However, firstly, we need to understand what bullying is. Defining Bullying Bullying is behaviour where one individual who is usually physically bigger act obnoxiously, annoying and physically and mentally disturbing another individual. Most often bullying comes from people who are either lacking in social skills or some form of personal affliction or a complex. Bullying is most common in young children. There are many instances where a small made child is often bullied by bigger and aggressive children. But we also see adults resorting to bullying younger children or more timid individuals. Write a Bullying Essay Which Address this Social Bane The Dire Repercussions of Bullying can be addressed in a Bullying Essay Bullying is something which can occur in many places. Bullying will begin mainly in schools, beginning at the age of ten or twelve. However, it is something which many people do regardless of age as well. This extends the habit to colleges, work place and even home. Writing a bullying essay will educate you and others on the repercussions of bullying. Your essay on bullying can be handled in various ways. If you wish, you will be able to concentrate on the repercussions of being bullied, especially once itâ„ ¢s carried too far, how to stop bullying, and the reasons for bullying. Make sure that you develop a proper essay layout and plan what part of bullying you will concentrate on in your essay.

Transformative learning is a process of examining

The hope for a higher pay and better life style can stand for one of the factors act uponing grownups to prosecute a post-secondary instruction. Surveies have indicated a correlativity between higher degrees of instruction and success in the work force. Success can intend many things, but a common manner to mensurate success is through income. A College Board publication ( 2005 ) shows the typical twelvemonth unit of ammunition working employee keeping a Bachelor ‘s grade earns 62 % more than the typical twelvemonth unit of ammunition working employee who holds merely a high school sheepskin. Surveies indicate the higher the instruction, the person is better prepared and successful in the work force ( College Board, 2005 ) . In the yesteryear, grownups desiring to prosecute a higher instruction had to get the better of different barriers or give up the chase. Technology has enabled persons to prosecute their instruction extinguishing the demand to run into agendas of the establishment. While engineering has enabled grownups to happen a manner to prosecute a higher instruction, some possible barriers may be such as other duties, household committednesss, fundss, and low assurance. The challenge for organisations, module, and advisers requires the ability to acknowledge and find challenges and issues impacting the pupils. Adult pupils are cognizant of his or her demand to cognize, others are unable to separate between preferable and required. Students exposing a deficiency of assurance or respect issues can be the consequence of antecedently negative experiences. These grownups may hold the desire to obtain a higher instruction but require universities and advisers to supply appropriate construction, methodological analysis, and communications to help the grownups to transform into the acquisition environment. Determining the construct or theory advancing a positive acquisition experience for pupils depends on assorted factors. Learning theories are constructs depicting the grownup larning procedure this includes the processing information. Some of the theories discuss alterations in behaviour and attitude along with manage new information. Some of the acquisition theories come from two different subjects. The subjects of psychological science and grownup instruction have been responsible for theories such as transformational theory. Transformative Learning Theory Mezirow ‘s Transformative Theory discusses the procedure in which pupils learn and apply life experiences to the cognition. The transmutation theory has two different attacks to acquisition: 1. Instrumental larning i Controlling and pull stringsing the acquisition environment 2. Communicative larning i Understanding what another single communicates to another person Transformation theory has similarities with other theories such as experiential acquisition and andragogy. The cardinal elements of Mezirow ‘ theory included: 1. Analysis i Identify the job Mezirow stated grownups learn through contemplation and reading of new experiences. 2. Interpretation i Determine the credibleness Critics believed this theory as it was excessively shockable on the person and non the other factors, which dictate on whether or non transmutation could be possible ( Merriam, 2004 ) . The theory eludes variables such as larning contexts, pupils, and pedagogues. 3. Self-regulation i Comprehension and Maintain Open Mind Mezirowis theory uses the â€Å" disorientating quandary † to reflect and readings of new experience. 4. Inference i Merriam argued the alteration in the grownup larning processed resulted from a degree of development and cognitive development ( Merriam, 2004 ) 5. Explanation i Establish the dependability of readings 6. Evaluation i Supplying a important or boarder image of the situation/problem Reviewing the grownup larning procedure and the relationship to adult behavioural public presentation and alteration is a critical subject for both bookmans and practicians. Mezirowistated pupils go through a province of contemplation for job resolution. The contemplation involves the review of premises acquired through cultural assimilation in childhood ( Mezirow, 1991 ) . Mezirow recognizes three types of contemplation in the transmutation procedure: 1. Contented Contemplation: Persons reflect on job by the capable affair or account. 2. Procedure Contemplation: Involves schemes to work out the job instead than the content of the job. 3. Premise Contemplation: Questions the significance of the job by the followers: a. Theory b. Point of views c. Principles The development of transmutation occurs when the contemplation leads to awareness in a antecedently held misconception or position, reevaluate, and revised the point of views ( Cranton, 1994 ) . Reappraisal of Literature Cranton ( 2006 ) defined the transformative acquisition theory as, â€Å" a procedure of going aware of one ‘s premises and revising these premises † ( p. 730 ) . Cranton ( 2006 ) explains teachers can hold preconceived premises steering instruction patterns. Cranton ( 2006 ) described big pupils â€Å" as transformative scholars, they question their positions, open up new ways of looking at their pattern, revise their positions, and act based on new positions † ( p. 14 ) . Mezirow ( 1997 ) cautiousnesss adult pupils â€Å" need pattern in acknowledging frames of mention and utilizing their imaginativenesss to redefine jobs from a different position † ( p. 10 ) . Laffey, Lin, & A ; Lin ( 2006 ) list several foundational elements to successful learning environment including actuating the pupils. Motivation will help development of other foundational elements such as honestness, reactivity, and regard ( Laffey, Lin, & A ; Lin, 2006 ) . Achieving success in the acquisition environment requires set uping a foundation of on each component. Students need motive, a ground to alter. If they see nil incorrect with the position quo, they will be less receptive to the thought of alteration and possibly fearful of what is to come. If the pupils challenge antecedently held beliefs by spread outing their cognition base with new information, this is the transmutation to going a critical mind ( Brookfield, 2005 ) . Tucker ( 2005 ) stated ratings conducted on possible pupils and pupils with particular demands to find their demands in chase of a higher instruction advancing academic success. Wadsworth, iHusman, iDuggan, iPenningtoni ( 2007 ) survey evaluated the demands of the pupils whether to the pupil ‘s advantage or disadvantage. The research workers indicated finding the demands of the pupils can be distinguish ( Wadsworth, 2007 ) . Duarte and Snyder ( 2001 ) survey experienced the similar success and failure when trying to set up the demands of the pupils. The findings reflect pupil demands require communicating, coaction, and understanding demand in a positive acquisition environment. The deficiency of interaction can hold negative impacts within the larning environment such as the loss of pupil involvement and motive. Learning and learning manners need to develop and keep motive and communicating within the acquisition environment. Adult pupils get certain positions from instruction and life experiences to find if an teacher is accessible. Mezirow describes this point of view as constructions of premises, associating to experiences. The old experiences serve as a acquisition component pupils will use to future experiences or scenarios ( Mezirow, 1994 ) . Alan Roper emphasized the importance preparation needed for teachers to place and help the pupils and his or her demands to be successful. Bulger and Watson ( 2006 ) supported Roperis research ( 2006 ) bespeaking the demand for developing to back up pupil issues. Connection between preparation and alterations may help in minimising and extinguishing challenges or issues found within the acquisition environment. Some pupils resist larning if the information contradicts personal beliefs, biass, and premises ( Mezirow, 1994 ) . The teacher ‘s challenge is advancing a proactive attack guiding and actuating pupils to new information. Motivation is endeavor for teachers to dispute and promote pupils in a acquisition environment. Different methods of motive required for each pupil because of the alone personalities. The aid of a qualified teacher may advance pupil academic success. Ineffective pattern of the teacher can endanger the acquisition environment and advance a negative acquisition experience for the grownup pupils. The teacher establishes the phase for transformative acquisition by functioning as a function theoretical account. The teacher demonstrates a willingness to larn and alter by spread outing and intensifying understanding and positions of course of study and acquisition manners ( Cranton, 1994 ) . Application The influence of diverse civilizations in America has meant an escalation of diverseness at establishments. Transforming the acquisition environment requires a diversified mentality. The pull offing diverseness mentality maps as an internal regulator that keeps beliefs and actions consistent ( Loden, 1996 ) . Promoting a positive acquisition environment requires a diverseness mentality doing the ethical committedness needed to do the appropriate picks and take appropriate actions for the right grounds ( Loden, 1996 ) . This mentality is an attitudinal province achieved through womb-to-tomb acquisition, personal investing, and uninterrupted self-reformation ( Loden, 2006 ) . A pull offing diverseness mentality can non be mimicked, but instruction each person ( Loden, 1996 ) . Loden ( 1996 ) points out four basic beliefs that form the foundation for this mentality: 1. Valuing diverseness requires long-run civilization alteration 2. Valuing diverseness is good for organisations and pupils. 3. Valuing diverseness realisation must be comprehensive, non limited. 4. Valuing diverseness benefits all and sundry ( p. 64 ) Understanding these beliefs is cardinal in deriving a diverseness mentality. Pull offing diverseness in the acquisition environment challenges the attitudes and premises ( Loden, 1996 ) . Diverseness can be a beginning of uncomfortableness for many persons when introduced. Diversity is non merely the duty of the teacher to encompass and implement, diverseness is the duty all stakeholders ( Thomas & A ; Woodruff, 1999 ) . If diverseness is to boom within the acquisition environment, all stakeholders must encompass diverseness exceed down ( Thomas & A ; Woodruff, 1999 ) . Components of the alteration agent require lucidity of motive, constructs, consistence, stressing instruction, and pupil engagement. A cultural apprehension becomes particularly of import in times of transformational enterprises ( Brock, 2010 ) . Percepts of leading, direction manner, and public presentation are interrelated within organisational civilization and public presentation ( Mehra, Dixon, Brass, & A ; Robertson, 2006 ) . The silent premises at the nucleus of organisational civilization manifest at many unconsciousness degrees ( Brock, 2010 ) . Diversity emphasizes inclusion and common regard giving hope to pupils believed marginalized or excluded. Diversity can act upon motive and invention meeting the universal demand for inclusion and regard among pupils and teachers, which improves productiveness, satisfaction, and academic growing. Greenberg ( 2006 ) provinces organisations with constructive diverseness civilizations realize much higher degrees of motive, teamwork, satisfaction, quality, and pupil growing. Accountability supplies teachers with the information required to make and supervise pupil public presentation. The teacher can supervise influence on the pupil larning accomplishments recognizing the end of transitional acquisition to go autonomous. The pupil should be shown how to take answerability for his or her acquisition, resources, ends, and rating ( Paul & A ; Elder, 2002 ) . The transformational acquisition focal points on the fact teachers should concentrate on naming the demands and capablenesss of their pupils. The teachers diagnose pupils ‘ demands and attend to them separately. In order for transmutation to happen for a pupil, teachers should make an environment of coaction and communicating. Teachers should make an environment exciting the pupil ‘s ability to apologize and contemplate their development for perceptual experiences and point of views of his or her ain rules. Communication and trust between the teacher and pupil can advance an environment of trust, openness, and positive acquisition environment. This coaction presents an exchange of information back and for the between the teachers and the pupils. Mezirow stated, iTransformative acquisition addressesidirect interventioni ( 2003, p. 62 ) by the teacher. Enhancing communicating between pupils and teacher requires a written communicating program advancing a positive acquisition environment. 1. Communication occurs through address, composing, preparation, Internet, and assorted other signifiers 2. Communicate alterations, every bit fleetly as possible 3. Supply clip for inquiries and reply Sessionss 4. Communicate the outlooks and the aims 5. Communication is a bipartisan conversation between teacher and pupils 6. Communication should be practical and positive. Teachers will train, rede, and supply feedback for usage in the academic development of the pupils. Teachers will raise the demands and assurance degrees of the pupils to take on increased answerability. The pupil ‘s duty does non merely cover his or her educational ends but to increase pupil public presentation. Students are taking greater duty for their academic development will use to personal state of affairss. The primary apprehensiveness with positive support should use invariably and carefully. Therefore, the teacher must keep frequent communicating with the pupils. Communication is critical in any environment to carry through undertakings and aims. The interaction between the teacher and pupil builds the relationship and trust demand in advancing the acquisition environment ( Lamb & A ; Johnson, 2008 ) . Motivating communicating within the schoolroom to advance instructor/student interaction can include: 1. Asking inquiries to get pupil ideas and apprehension ; 2. Instructor provides personal experiences ; 3. Participate in treatments, reading, and explicate penetrations on subjects ; 4. Supply illustrations and explicate how class constructs applied to personal or professional life. The deficiency of planning and pull offing a diverse pupil organic structure can be a challenge for any teacher if there is a deficiency of apprehension of varied fortunes and experiences. Today ‘s society organisations and pedagogues have an duty the stakeholders, community, and pupils to understand the demands of the pupils. Organizations and teachers can utilize the four beds of diverseness tool to take to an apprehension of the pupils. The four beds of diverseness tool consist of the followers: 1. Personality: Singularity 2. Internal dimension: Age, gender, and cultural group 3. External constituent: Geographic location, pecuniary issues, divinity, instruction, employment, and matrimonial position 4. Organizational dimension: Curriculum, location, background Each component has distinctiveness to help in acknowledging persons in an mixture of ethnicities ( Lamb & A ; Johnson, 2008 ) . Achieving achievement or failure is dependent upon the combined attempts of the teachers and pupils. Developing trust is critical activity in the interaction between the teacher and pupil relationship. The ability of the teacher to place the demands of the pupils may depend on his or her ability to accommodate to alterations within the acquisition environment ( Roper, 2007 ) . The effects of the deficiency of preparation may in pupils falling behind, losing deadlines, or even failure of finishing the assignment ( Shils, 2008 ) . Organizations, course of study interior decorators, and pedagogues will necessitate to concentrate on idea out determinations, thereby accomplishing pupil demands and class outlooks. Curriculum planning can do the success or failure of the attempts of the teachers and pupils in accomplishing success in the acquisition environment. Bishop ( 2006 ) investigated jobs related to pupil answerability and challenges cut downing pupil failure. Enforcing curriculum constituents without integrating planning can endanger academic planning and pupil keeping ( Bishop, 2006 ) . Problems and challenges identified in a structured planning procedure should be resolved prior to curriculum alterations occur. Proper planning implements good decision-making and prevent possible failure after execution. Planing determines outlooks and set uping clear aims supplying elucidation to the pupils. The aims are action points to help in finding the intended ends to be accomplished within the determination devising procedure. Charting possible results and declarations in the planning phase will help in meeting desired results and aims. Recommended methodological analysiss for accomplishing aims: 1. Reding Methods i Student rating, end appraisals, and pupil reding 2. Best Practices i Ideas and alterations recommended for execution 3. Professional development i Instructor preparation 4. Specialized preparation iSpecific needs needed for successful acquisition ( Bishop, 2006 ) If effectual patterns are non evaluated, revised, and modified could endanger pupil success. If the pupils lack proper way, this can take to pupils developing their ain uneffective techniques. Instructor under qualified to help pupils, the deficiency of makings will make farther defeat and troubles for the pupils. If qualified teachers successfully address issues impacting pupils, this action can advance motive, involvement, and autonomy. Effective behavior alteration tactics can reenforce wanted behaviours and take unwanted behaviours by communicating. Facilitating positive acquisition accomplishments will advance positive behaviours and answerability by pupils. If the pupils maintain duty for their instruction such as keeping motive and positive attitude promotes a positive acquisition environment. The outlooks intended to help in understanding the demands of grownup scholars in the acquisition environment. The pedagogues need to set their behaviour and attack to the acquisition environment. The function of the teacher becomes a facilitator of acquisition, and a accelerator for pupils to incorporate larning with new, theoretical, and conceptual acquisition ( Duarte & A ; Snyder, 2001, p. 75 ) . Teachers should further the growing of the learnersi ability for identify and inquiry antecedently held beliefs and sentiments. Baumgartner stated, iTransformational acquisition is non an independent act but is an interdependent relationship built on trust ( 2001 ) . Mezirow states iTransformative larning addressesidirect interventioni by the facilitator ( 2003, p. 62 ) . The way for pupils to go critical minds involves: 1. Validation of the information i Understanding if the information offsets the cost and if the information has real-life application. 2. Develop autonomy to larning – Adults take duty for larning. 3. Use background of experience as a resource i Using background information as a foundation for application of new information. 4. Motivation i Adults learn by extrinsic and intrinsic incentives. When grownups accept and desire larning new stuff, use to life state of affairss. The demand to larn must happen prior to application to take topographic point. 5. Goals i Adults get down the acquisition experience achieve specific ends. The research conducted implies motive is important because of its deduction as a determiner of public presentation and its unsubstantial nature. Motivation can animate pupils to better, addition, and achieve academic ends ( Wadsworth, 2007 ) . When motivated, pupils display positive behavioural traits in the class and mentality. Alderferis theory implies motive will oblige a pupil to bring forth resourceful or constructive actions on personally and the acquisition environment ( Huitt, 2004 ) . Recommendations Teachers patterning effectual instruction accept the duty of maintaining treatments on path ; contribute experiences, cognition, and penetrations. The creative activity of a acquisition environment transformed in making a autonomous class does non happen overnight but requires clip, cooperation, and support. When pupils are witting of teacher ‘s reliable involvement in him or her, he or she will move in response in sort. In this type of milieus, pupils assist in doing suggestions and decision-making in their instruction. Teachers need to expose forbearance and understanding with pupils in the acquisition environment. If teachers reminisce about their ain journey to obtain an instruction, they demonstrate an apprehension to their pupil ‘s journeyiin accomplishing his or her ends in instruction. The building an enhanced acquisition environment should be the purpose every teacher should endeavor to achieve. Promoting and jointing class ends, pedagogues need to promote pupils to presume duty of their instruction. The coaction between the teacher and pupils will actuate and help pupils make self-discovery. In order for pupils to develop the acquisition accomplishments for success, requires a changeless reappraisal and alteration of learning manners. Flexibility and alteration of learning methods must be a demand for teachers to run into the demands of the pupils. Decision Dewey ( 1938 ) noted, without proper contemplation and way these pupils to their ain attack to larning endangering academic success. Teachers need to stay painstaking in measuring and implementing grownup larning theories into his or her patterns. Understanding the function of teachers affects the acquisition on pupils and professional business ( Brock, 2010 ) . Transformation larning theory identifies there is no individual attack to run into the demands of all pupils ; flexibleness is required as each pupil is alone. Education does non happen within the confines of a schoolroom, despite a common misunderstanding of an instruction. The boundaries of an instruction expand to every facet in an person ‘s mundane state of affairss ( Gutek, 2004 ) . Education is a womb-to-tomb procedure, spread outing the skylines of one ‘s cognition. Education is biased merely to those who prefer to populate in ignorance, the transmutation occurs when pupil understands there is more to life than misguided impression and attitudes.

vision mission staples inc. Essay Example

vision mission staples inc. Essay Example vision mission staples inc. Paper vision mission staples inc. Paper 2. 1 Introduction Vision and mission are important for all company to make an efficient and effective management of the company to achieve their goals. From the vision and mission, the company can do the strategy for the long term to maintain their sustainability and make a good reputation. Staples also have their own vision and mission. By achieving it, they do a variety of initiative and programme that suit to achieve the vision and mission such as Staples Soul and Staples Advantage. however, stakeholders, associates and customers are priority for this company. Because of hem, they can make an improvement, earn profit and open wide range of the stores. Staples also serve a good service for their customer and provide comfortable workplace for their staff. Importance for them to make they always lead in this sector. Office equipment company only depends on customer and stakeholder to go high level and supply the best product for them. So, vision and mission are important for this firm. 2. 2 The Vision of the Firm Staples Inc. vision is to be a worlds leading office product and be the single- source product authority for millions of businesses. The comment for this vision are ood because Staples had achieved this vision as they lead in this market and produce many product by innovating the product to meet the customer needs. Staples will open many stores in worldwide in many countries to make customer easy to buy their product repetitively and want the customer choose their company as the only one supplier office product for their business. This company do not have a specific vision. They always want to maintain what they had done by doing it consistently to achieve the vision and always be the leader in the future. Staples mission is to make it easy to buy office products. By having developed Staples Soul programme, it to help them achieved their mission that is to provide superior value to customers through a combination of low prices, abroad selection of products including eco-conscious choices, high quality and innovative Staples brand product. There are have ten component of mission statement. 2. 3. 1 The Philosophy In philosophy have values and there are sustainability, innovation, committed, accountability and ethics for this company. 2. 3. 1. Sustainability Staples have sustainability value to maintain the companys position and their standard as the leader in this sector by making robust strategy and offer assortment f the product. Staples have the strategy to maintain the sustainability by focusing the ways that can have the greatest beneficial impact on the environment while also meeting the needs of customers and business. 2. 3. 1. 2 Innovation The company also have an innovation valu e because constantly make the improvement of the product and a variety product and technology to the customer. Copy and print and technology services are great examples for this company because after they remodelled stores, expanded the assortment and simplified the technology services offering, the company achieved sustainable top-line growth in both of these igh-margin businesses. 2. 3. 1. 3 Committed Other than that, Staples are committed in continuously improved the system, increasing efficiencies and cost savings that can benefit to the customer. For example, in 2012, Staples launched an e-commerce innovation centre with a team that focused in developing and enhance the e-commerce and mobile commerce capabilities. It can make easy for the customer to purchase a product through internet by using hand phone or computer. 2. 3. 1. 4 Accountability Staples have an accountability value because they responsible for ensuring that the ompany will continuously growth and build a great empire to generate more revenue for keep a cash reserve and ensure stakeholders get their return. 2. 3. 1. 5 Ethics In ethics value, the company ensure that all staff have to follow the guidance of business ethic has been formulated to keep the reputation of the company. Staples also created a new supplier code of conduct for the supplier that manufactured Staples brand products to ensure they can meet the quality, social responsibility and secure standard of the product. Staples may terminate its relationship with that supplier if the supplier fails to do so. . 3. 2 The Self-concept Since the Staples be a leader in the market of the office equipment, stakeholders constantly invest and reinvesting into the business and Staples can enhance the quality of the product and the customer will get an experienced the very best in technology product. Research that I found, Office Depot and Staples had offered same products but each of the products have a categories. In Staples, Staples had provided many varieties in categories than Office Depot. 2. 3. 3 The Customer Staples believe that customer is the priority in this business and they put their ervice. Staples responsible to provide the equipment to students, lecturers, businessmen and all others that used the Staples products. 2. 3. The Products/ Services Staples manage to offer the best in affordable recycled products and to make it easy for customers and associates to recycle the product and the customer also can repeat buying the product through internet or hand phone. Staples had developed and enhance the e-commerce and mobile commerce capabilities. It can make easy for the customer to purchase a product through internet by using hand phone or computer. 2. 3. 5 The Market With thousands of associates worldwide dedicated to making it easy for businesses of all sizes, Staple s operates throughout North and South America, Europe, Asia, Australia and New Zealand. The company is headquartered outside Boston. It can make big opportunity to expand the business and be the single-source of products. 2. 3. 6 The Technology Staples having access to a network of dedicated IT experts and one of the widest selections of technology products in the industry, all from a single national provider. Staples also provide Copy and Print Technology services and be the top in this echnology by remodelled the products and expand the assortment of the products. 2. 3. Survival, Growth and Profitability Seventh component is concern for survival, growth and profitability by serving the worldwide with the quality product and affordable to all people that can buy it and can get return or profit constantly and always growth smoothly and can survive for the future. Staples create Staples Soul program by providing superior value to customers through a combination of low prices, abroad selection of products including eco-conscious choices, high quality and innovative Staple s brand product. 2. 3. Corporate Social Responsibility Staples helped the community by doing the charity by helping the needy people by thanking to their customer because always support their products and be the leader in this market. Staples do the charity every year to make them feel thankful. Staples supports communities nationwide by providing resources to non-profit organizations that provide educational opportunities for all people, with a special emphasis on disadvantaged youth. Other than that, Staples also commitment with the environment by implementing a variety of programmes to make customer easy to recycle. 2. . 9 The Employees hey is valuable for company by recruiting them with a good training, give a reward for those good in applying a services for customer and make sure the employees follow the business ethics that had been formulated to be the best company. Staples also provide good workplace for their employees because make them comfortable while working. 2. 3. 10 The Shareholders For the last component of mission statement is stakeholders interest. Stakeholders invest in Staples after they read what are the companys vision and mission. For overall, because of a good product that provided by Staples. Staples care about the roduct that created by supplier and make a new supplier code of conduct to meet innovate the product and always care about their stakeholders and make sure the stakeholders get their return with a good margin. 2. 4 Conclusion As can I conclude here, the vision and mission of Staples is clear and objective. It also workable and powerful because its based on things that Staples is already doing well. Staples also have deep relationships with more than 10 million business customers who trust the Staples brand. They have significant buying power and decades of product expertise, including Staples brand offering. Healthy of companys cash flow can invest in growth. For overall of the most powerful component of mission statement for Staples is customer because customer is always right and they believe with services that they provide for the customer, it can attract customer to buy Staples brand products and it can make stakeholders interest to invest in Staples company because they can get more return. By reinvesting in the Staples , Staples can produce many high quality product and enhance the very best technology that can supply to their customer. Customer is priority for Staples.

The characters of Abigail and Elizabeth Essays

The characters of Abigail and Elizabeth Essays The characters of Abigail and Elizabeth Essay The characters of Abigail and Elizabeth Essay How does Miller convey the characters of Abigail and Elizabeth and shape our responses to them? Elizabeth Proctor and Abigail Williams are both characters central to Millers play. However, they are crafted to be total contrasts to each other both in character and in what Miller wants to show through them. what does he want to show? add a sentence here to connect to the rest Miller presents Elizabeth as the very religious and consequently very honest wife of John Proctor. QUOTE? Many people including her husband have an unwavering belief in her honesty. When John is in court he says That woman will never lie, Mr Danforth. She is conveyed in the play as having a strong loyalty to her husband whom she obviously loves a great deal. A proof of her love for John is seen when she is suffering a moral dilemma in court. John is more important to her than religion and therefore she tells a lie for him. Elizabeth also allows him to make his own choice of whether to confess, even though she wants him to live as she realises he could not live with himself if he confessed. She sticks to her principles throughout the play. For example she never admits to believing in witches, even when she herself is arrested. She says, If you think I am one then there are none. Through Elizabeth, Miller is trying to convey the importance of personal integrity. Elizabeth creates a great sense of morality for the audience and it is only when her character begins to degenerate in the middle of the play that she starts to lose some of her steadfastness. It is, however people like Elizabeth and Proctor in the end who use their integrity to eventually bring the situation under control. QUOTE SOMEWHERE IN THIS Miller shows Abigail on the other hand as having no regard for religion. The Puritan religion would have forbidden many of the things she does like dancing and shouting. QUOTE Her role in the play is as a servant girl, the niece of Parris, who has had an affair with John Proctor her former employee. She is conveyed as deceitful and manipulative. Millers first description of her character in the stage directions is as having an endless capacity for dissembling. Arthur Miller is warning us that nothing she does or says can be trusted. Abigails character does not really change through the play and she remains rather static. Millers main purpose in creating her was to start the drama and keep it moving. She starts the plot by introducing the idea of witchcraft to the townspeople and keeps it moving by constantly accusing more women and using her manipulative powers once again to play upon the fears of the townspeople. QUOTE In starting the drama she is not really the actual cause of the disaster, but simply, the spark to set off the bomb that had been waiting to go off in Salem. In such a small, strict community even trivial matters are stretched out of proportion to create a diversion from the monotony of daily life. Abigail played upon this property in beginning the drama. She also used the natural superstitions of the people of that time in Salem whose typical reaction to anything out of place was to blame it on witchcraft or demons. The presentation of the position of Abigail and Elizabeth in Salem is very different. The form of society of Salem was a theocracy which meant that the town was ruled by religion. Since Elizabeth is a religious woman and at the beginning of the play she is married to one of the most important men in the village, she herself is a respected and honourable member of the town. To completely contrast with Abigail, Arthur Miller has created the character of Abigail to have no apparent regard for religion. As a servant girl she is neither respected nor given much attention. Therefore Abigail has virtually no status at all. NO POWER- THEMES She is obviously not approved of or trusted by the other villagers either as she has remained without a job after her dismissal from the Proctor household. Her Uncle, Parris, raised this point. And yet it has troubled me called for your service. The villages also link her name with evil in gossip that her Uncle also questions her about. Your name in the town- is it entirely white? This gives Abigail motive for her behaviour as she wishes to become more important, gain respect and have people care for her. Her more sinister motive is revenge as she wishes to take Elizabeths place, as she believes that John belongs to her. Her hate of Elizabeth is established very early on in the play with Bettys allegation You drank a charm to kill Goody Proctor. At the beginning of the play, however, we are not convinced that she will succeed. Later on, though there are moments where the audience feels that it is inevitable that Abigail will achieve her goal. Overall the two women are, as in most aspects, at the extremes of the scale. At the beginning of the play Elizabeth is one of the most significant women and Abigail one of the least significant. While Elizabeths position falls drastically in the middle of the play, Abigail gains esteem. At the very end of the play Elizabeth regains some of her lost respect and the revelation of Abigails true character banishes her lower than her former position in society.

It Ends When…

It Ends When†¦ It Ends When It Ends When By Maeve Maddox A reader is puzzled by a line in a movie: While watching The Bourne Ultimatum, I observed a CIA officer saying It ends when weve won . [I’m] a bit confused with this construction as it does not indicate future though the context of sentence [indicates that] the officer is talking about some time in future. If the statement stood alone, one would expect the verb in one of the clauses to be in future tense: â€Å"The killing will end when we have won.† However, the statement â€Å"It ends when we’ve won† refers to a previous sentence that contains or implies the antecedent of the pronoun it. The example from the movie is the second half of this exchange: Pamela Landy: Noah, shes one of us. You start down this path, where does it end? Noah Vosen: It ends when weve won. â€Å"It ends when† + present perfect is a common idiom in such contexts as these: Each week we watch/review 2 films. When will it all end? It ends when we’ve seen all the movies. Affordability doesn’t end at the bottom of our pockets.  It ends when we’ve counted all the costs.   The weekend course starts at 2 pm on Friday and 9 am on Saturday and Sunday. It ends when we’ve covered the material. â€Å"It ends when† can also be followed by present tense: All right: where is the poison? The battle of wits has begun. It ends when you decide and we both drink, and find out who is right and who is dead. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:12 Types of LanguagePrecedent vs. PrecedenceEnglish Grammar 101: Sentences, Clauses and Phrases

Weeks v. united states Coursework Example | Topics and Well Written Essays - 250 words

Weeks v. united states - Coursework Example In the case of Weeks v. United States, Weeks’ property was searched by the state agents without a lawful warrant and some papers and other possessions were seized by the agents which led to the conclusion that the defendant was an illegal gambler. However, this constituted a violation of the Fourth Amendment because otherwise the evidence that was collected in this unlawful manner should not have been used in the federal criminal prosecution. By the 20th century however, the Court came to recognize the fact that the Fourth Amendment was of no use if this kind of a search and seizure practice was carried on without any warrant. This Amendment carries a certain amount of protection that is to be given to citizens and states that evidence produced in such an unlawful manner cannot be held against the defendant. Thus, the Court had finally decided the case to be in favour of Weeks and classifies a certain right of privacy to be provided to other citizens under the same category in order to abide by the guidelines set in the Fourth

International Relations Essay Example | Topics and Well Written Essays - 1000 words - 4

International Relations - Essay Example In reaction to the tendencies and occurrences that happen in cyberspace, the options US intelligence community and the rest of the world actors make in subsequent years will form cyberspace for tens of years to come, with potentially reflective consequences for US economic and state security (Reveron 212). In US, cyber threats defined in terms of cyber espionage and cyber attacks. A cyber attack is an offensive action planned to generate physical effects or to maneuver, disrupt, or erase data. It might vary from a block operation that temporarily deters access to a page or site, to a hit on a power turbine that consequences physical injury and an outage lasting for some times. Cyber espionage denotes intrusions into systems to access sensitive political, military, or financial information. Increasing Risk to US Critical Infrastructure It is supposed that there is a remote possibility of a foremost cyber attack against US sensitive infrastructure systems at some stage in the subsequen ce years that would consequence in lasting, wide-scale interruption of services, such as a regional electricity outage. The stage of technical knowledge and operational complexity required for such a cyber attack, comprising the capability to generate physical damage or trounce mitigation issues like manual overrides; will be unreachable for most stakeholders during this time outline.3 Advanced cyber participants like China and Russia are implausible to initiate such an overwhelming attack against America outside of a military disagreement or predicament that they consider threatens their fundamental interests. It is evident that isolated nation actors might organize less complicated cyber attacks as a type of provocation or retaliation (Dutton 556). These less sophisticated but extremely motivated actors could hack a number of poorly safeguarded US networks that manage core functions, such as electricity generation, during the next couple of years, however, their capability to cont rol that access to grounds high-impact; universal disruptions will almost certainly be restricted. The previous years, US has experienced a denial-of-service operation against the open websites of numerous US stock exchanges and banks, stakeholders flooded systems with traffic and prohibited some clients from attaining their accounts through the Internet for a restricted period, even though the attacks did not modify customers’ details or affect other monetary functions.4 This is a form of cyber threat that US and the rest of the world faces. In late 2012 attack regarding Saudi oil company Aramco, malevolent actors made over thirty thousand computers on Aramco’s commercial network unusable. The threat did not damage production capabilities. Information Control and Internet Governance It is essential for the US intelligence community to control internet usage and

Effects of marijuana Research Paper Example | Topics and Well Written Essays - 1750 words

Effects of marijuana - Research Paper Example Thus, the paper looks at these effects as they occur on the individuals and society as a whole. Marijuana, popularly known as pot, weed or cannabis, Mary Jane, Indian hemp, pot, grass, herb, dope, and ganja ranks third in the most popularly recreational drug in America. It is ranked after alcohol and tobacco respectively. It is, however, the most used of the illegal drugs in America. Cannabis sativa, from whose dried leaves marijuana is made, grows naturally in many humid and tropical parts of the world. Interestingly, its use as a mind-altering drug has also been tied to the pre-historic societies in Africa and Euro-Asia by archeological evidence. In recent times, marijuana usage statistics has been seen to escalate (Mehling 8-11). Nevertheless, as popular as it is, there are several effects of marijuana such as health and social effects. What are these health and social effects? The paper will examine these effects to answer this question. According to the United States government surveys, more than 25 million Americans have smoked marijuana during the past year. Over 14 million doing so regularly in spite of the harsh laws against its use. According to Hanson et al., (403), 10.1 out of 18.1 million illicit drug users in the United States used only marijuana in the past month making a significant 64.3 percent. In 2011, 38% of 8th graders, 82 % of the 12th graders and 68 % of the 10th graders reported marijuana as among the drugs that are fairly easy or very easy to get. It shows how highly accessible marijuana is (Maisto, Galizio and Connors 24-26). Perhaps, this is fueled by the fact that, while it grows wildly in some states, thus, is easily accessible to the populace, in some states it ranks among the largest cash-generating crops. California produces an estimated 40% of the marijuana consumed in the United States and generates nearly $18.8 billion in revenue. Marijuana is traditionally smoked in hand-rolled joints, in pipes,

Strategy Management in the course Purchasing and Logistics Essay

Strategy Management in the course Purchasing and Logistics - Essay Example Another strategy for them to adopt is marketing strategy which is a very powerful measure to give them an added competitive advantage in the business arena. Consequently it will allow the organization to focus on concentrating its resources on the greatest opportunities so as to boost sales and attain a sustainable competitive advantage.1 Marketing strategy can be termed as a high-level formula involving the "generals" of the organization in determining how to bank and upgrade the firms strengths while taking advantage of its opponents/ competitors weaknesses. Barclaycard should therefore consider making e marketing strategy a major component of their various strategies. This is because the strategy will define how Barclaycard will engage its clients, predictions and the overall competition in the marketing field for assured success. A marketing strategy will serve as the base of a marketing plan. The plan contains a set of specific actions necessary to successfully implement a specific marketing strategy. For example: attaching low price tags to their products so as to attract more customers. Once the organization establishes a relationship with consumers, it will sell additional, higher-margin services which will enhance the consumers interaction with the low-cost service. The marketing strategy will adequately integrate Barclaycard’s marketing goals, its policies, and sequences of action into a solid whole. The strategy’s objective will be that of providing a foundation for the development of a tactical plan, thereby allowing the e organization to effectively and efficiently carry out its mission. The strategy should flow from the organizations mission statement since the strategy is derived from much broader corporate strategy, missions and goals With every marketing strategy being unique, both generic and specific strategies can be categorised in a number of ways. Michael Porter categorized the strategy on the dimensions of strategic strength and

Assignment 1 Example | Topics and Well Written Essays - 750 words - 3

1 - Assignment Example It is the very essence and nature of human geography that informs us that the greater the distance a product or service must travel, the less likely the trip will be made. Demand must be sufficient enough to justify the time, effort, and expense. If demand for a product or service is relatively low, and there is not access to those products or services nearby, then it is likely that demand will not be met. If, however, there is a surplus of goods or materials in area that causes demand to easily be met, suppliers will look for viable transport routes to make their goods available to other markets where demand exists (Hesse 75). Finally, before we get this particular case study, it is important to understand that, no matter what the demand for a good or service may be, adequate transferability must exist. If a product is in high demand in a rural area of the world, for example, suppliers must still consider the feasibility and logistics of transporting goods there. There is the human safety to consider, plus the expense to do. If the expense involve in getting a good or service to such an area causes the demand to then weaken, it will likely be determined that the effort is simply not worth it (Zolnik 338). The issue here is whether or not sand and gravel operators in Sault Ste. Marie should begin to use their trucks to deliver their products to Southern Ontario, where prices might be higher. On the surface, businesses would always seem to desire to sell their product for the highest price possible. Spatial interaction, however, teaches us differently. Large trucks, for example, are expensive to maintain. The fuel alone makes traveling long distances cost prohibitive in many circumstances. In order for the gravel operators in Sault Ste. Marie to justify the trip down south, they must be able to account for these extra

International Search for Distribution Partner Essay

International Search for Distribution Partner - Essay Example As of November 2005 they have 766 stores in the U.S. and 166 in Canada (43 of those Best Buy). On September 22, 2003 they opened their first Global Sourcing Office in Shanghai, China in order to increase their efficiency and improve communication with suppliers. The company, in developing the Asian Market, appointed their Vice-chairman Al Lenzmeier to head up the project. Since 2003 they expanded to include two additional distribution centers in Beijing and Shenzhen. The company recognizes the market potential in China and this spring will open lab stores to rapidly test the Chinese retail market. Store locations will be selected based on area market and competition. They have not yet determined the number of stores to be opened as they employ a "greenfielding strategy, grow by opening stores" ("Our history" 2006). This could be an excellent opportunity for us. The CarreFour Group, established in 1959, is the largest retailer in Europe, the second largest worldwide and the industry leader in nine countries. Their four main store configurations are: 'hypermart', supermarkets, hard discount and convenience stores. They operate a total of 10,378 stores in 29 countries. Their retail sales last year were 88,178 billion euros before tax.

Assignment 1 Example | Topics and Well Written Essays - 750 words - 3

1 - Assignment Example It is the very essence and nature of human geography that informs us that the greater the distance a product or service must travel, the less likely the trip will be made. Demand must be sufficient enough to justify the time, effort, and expense. If demand for a product or service is relatively low, and there is not access to those products or services nearby, then it is likely that demand will not be met. If, however, there is a surplus of goods or materials in area that causes demand to easily be met, suppliers will look for viable transport routes to make their goods available to other markets where demand exists (Hesse 75). Finally, before we get this particular case study, it is important to understand that, no matter what the demand for a good or service may be, adequate transferability must exist. If a product is in high demand in a rural area of the world, for example, suppliers must still consider the feasibility and logistics of transporting goods there. There is the human safety to consider, plus the expense to do. If the expense involve in getting a good or service to such an area causes the demand to then weaken, it will likely be determined that the effort is simply not worth it (Zolnik 338). The issue here is whether or not sand and gravel operators in Sault Ste. Marie should begin to use their trucks to deliver their products to Southern Ontario, where prices might be higher. On the surface, businesses would always seem to desire to sell their product for the highest price possible. Spatial interaction, however, teaches us differently. Large trucks, for example, are expensive to maintain. The fuel alone makes traveling long distances cost prohibitive in many circumstances. In order for the gravel operators in Sault Ste. Marie to justify the trip down south, they must be able to account for these extra

Changing Ethical Perspectives-McDonald’s Essay Example for Free

Changing Ethical Perspectives-McDonald’s Essay When Dick and Mac McDonald opened their first barbecue restaurant in 1940, it is doubtful they realized the impact their company name would have upon the world of business and food service. A few years after they opened their restaurant, they closed to renovate, rethink their business strategy, and presented a simple drive-in restaurant with a small menu to allow the brothers to focus not on providing diversity and choices, but quality within their service and products (â€Å"Our History-1940†, n.d.). It may have been the simplicity of the operation, or the high level of dedication to service that attracted the attention of restaurant equipment salesman Ray Croc. In 1954, Ray Croc visited their only establishment in San Bernadino, California and learned they had an interest in building a franchise around their existing business configuration. Ray Croc and the McDonald’s brothers agree on their first franchise plan and set out to build more locations. Kroc opens his first franchise location in Des Plaines, Ill. on April 15, 1955. By 1965, there would be more than 700 McDonald’s restaurants throughout the United States (â€Å"Our History-1955†, n.d.). As McDonald’s expanded outward, their community responsibilities inherently would increase. Through the period of the fifties and sixties, community and social responsibilities were simple; keep a clean restaurant, set reasonable prices (hamburgers were 15 cents), and concentrate on service. At the outset, it would appear the ethical perspective would be one close to utilitarianism (what will the most people like), with little emphasis on deontology or virtue theory. As McDonald’s moved into the seventies leading them on a voyage around the world, these responsibilities and perspectives would have to adapt and change rapidly to accommodate cultural changes and needs. Changes in Ethical Perspective as a Result of Globalization In 1967, the first McDonald’s restaurants opened in Canada and Puerto Rico. During this time of expansion, the McDonald’s line was fully developed into a restaurant that can be recognized with its signature golden arches and bright red and white colorations of the building. The menu also presented an unwavering selection of hamburgers, cheeseburgers, soda pop, and French fries. As McDonald’s expanded globally, it did so carrying the same rigid elements of marketing and selection that was originally offered at the start. Global expansion was going well, but cultural adaptation and ethical considerations are still several years away. The first sign from McDonald’s regarding ethics or a reaction to corporate social responsibility did not happen from their global expansion. In 1973, McDonald’s opened the first Ronald McDonald House in response to aid ailing children from Leukemia. From here, social responsibility for McDonald’s become apparent, but at a very slow pace (â€Å"Our History-1973†, n.d.). Cultural Issues within the Global Organization Amidst the seventies and moving into the eighties, environmental and ethical perspectives became more important. McDonald’s however, did not become a leader in globalization as well as ethical considerations. Because of the rigidity of their plant operation and offerings, they slowly were becoming an icon for unchanging American standards and unhealthy diet standards. In a weak attempt to stay strong and fresh, McDonald’s began increasing their menu from the simple hamburger and cheeseburger to include also specialty breakfast items and a larger dinner menu. They still failed however to change their image from canned and greasy fast food. The ethical rigidity of McDonald’s failing to change their menu items would continue well into 1987 before the first fresh salad entrees would finally allow them to slowly break their crusty perspective of ‘factory-made’ food (â€Å"Our History-1987†, n.d.). McDonald’s and the World-An Ethical Perspective Through the nineties and into the 21st century, a new form of consumer was emerging. This new creed of shopping known as ‘ethical consumerism’ focuses in on supporting companies that have a proven track record of healthy and environmentally supportive business practices. Even with menu enhancements and slight menu changes within the different cultural areas McDonald’s had entered, this is an area they had not yet championed (York, 2006). In order to survive, corporate leadership knew they had a very steep challenge to face. In small steps, McDonald’s slowly turned their behemoth juggernaut of food service into becoming more environmentally conscious and ‘green’. They took on challenges from large organizations such as People for the Ethical Treatment of Animals (PETA) to change their beef and chicken production (Beef magazine, 2005). As the critics emerged, McDonald’s faced charges of unhealthy menu’s and unsound environmental practices. McDonald’s had to make a decision-keep with their out of date business plan and face ruin in the age of environmentally conscious companies, or find ways to introduce the needed changes into their organization. The process was slow, but over time, McDonald’s found by making necessary changes to their organization, they were able to slowly gain back a market share of followers who recognizing their ethical and environmental changes, were once again willing to support their cause. The result was a healthier menu, diet and nutritional guides, and even environmentally sound coffee and cups could be found within the walls of a typical McDonald’s restaurant around the world (York, 2006). According to Reynolds (2011), McDonald’s even prominently publicized their new image efforts through a new and fresh series of television advertising â€Å"†¦to focus on McDonald’s community and environmental initiatives†¦Ã¢â‚¬  Modern Cross-Cultural Perspective for McDonald’s McDonald’s has risen from one small drive-in restaurant with a menu consisting of 15 cent hamburgers, fries, and soda to a multinational company consisting of 33,500 local restaurants serving 68 million people in 119 different countries. Their current cultural perspective at the present time contains variety that Ray Croc could never have imagined in the middle of the 20th century. A mixture of utilitarianism (what would please most customers) and deontology (what is our CSR) seems to drive the corporate think tank and operational culture. McDonald’s is an excellent example of how a company that was started with very simple goals expanded, faced legal, ethical, and moral pressures and challenges, and is still capable of making it to the top of biggest and healthiest fast food restaurant franchises (Minkin, 2012). One of the greatest obstacles to McDonald’s was a rigid and unwillingness to change both image and perspective. Through the decades however, McDonald’s leadership has met their community responsibilities and currently carries an accepted ethical and moral perspective. References Author Unknown, (2005, February). McDonalds eyes change in Poultry Harvest Method. Beef, 1. Minkin, T. (2012). Americas Top Ten Healthiest Fast Food Restaurants. Retrieved from http://www.health.com/health/gallery/0,,20435301,00.html Our History. (n.d.). Retrieved from http://www.mcdonalds.com/us/en/our_story/our_history.html Reynolds, J. (2011, June). McDonalds Activity to Promote Ethical Focus. Marketing Magazine, (3), 1. York, M. (2006, November). With the planet dying of. New Internationalist, (), 5.